🏦 Choosing a Brokerage
There's no shortage of options. Here's how we break them down — and what actually matters when picking a platform for your money.
What to Look For
All major brokerages now offer $0 stock/ETF trades. If you're paying per trade, switch.
You should be able to start with any amount. Avoid platforms that require $1,000+ to open.
Look at what index funds they offer and what those funds charge. This is where the real cost lives.
Fidelity
EstablishedZero-commission trades, no account minimums, and access to 0% expense ratio index funds. Our top pick for most investors.
Charles Schwab
EstablishedZero-commission trades, strong research tools, and excellent customer service. Especially strong for retirement accounts.
Vanguard
EstablishedThe pioneer of low-cost index investing. Best for buy-and-hold investors committed to long-term index fund strategy. Less flashy interface, but the funds are unmatched.
Robinhood
Modern AppClean interface, zero commissions, and easy to use for beginners. Lacks deep research tools. Good for getting started, less ideal as your main account long-term.
WeBull
Modern AppMore advanced charting tools than Robinhood. Free extended hours trading. Good middle ground between beginner simplicity and professional tools.
M1 Finance
Modern AppBuild a "pie" of investments and automate contributions. Unique auto-invest and rebalancing features make it ideal for disciplined, hands-off investors.
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